The Bulova road show concept was first inaugurated at Baselworld in 2019, when presented to key distributors and the specialized press. The «Look down» product presentation concept invites the visitors to discover historical time pieces, as well as brand archives never before presented to the public.

The exhibition concept creates a path and alignment of vitrines in a play of transparency and spy mirror, which allow the visitors to discover the various collections following the sound of the tuning fork, it being the brand corporate logo.