Royal Quartz

As the luxury watch and jewelry retailer owned by Galeries Lafayette, Royal Quartz Paris invited Brandstorm to entirely rethink its retail concept. We proposed design solutions which were innovative and audacious for a rather traditional luxury retail environment, in order to stimulate the act of purchase, whilst introducing the latest digital technologies.

The look and feel of the concept is inspired by the Parisian style to reassure existing customers, yet transporting them into a new retail universe advocating a truly forward-thinking customer experience.