An imposing monolith of 1800 square meters made of black fabric, translating a protective watch case for the Group’s finest Swiss brands, is diagonally cut-out to allow for visitors to peek inside its white interiors, made of glass and shiny bright surfaces. An exhilarating contrast for an harmonious exhibition of the Movado, Ebel and Concord brands organized around a circular staircase made od steel and glass, as reference to the corporate brand identity.