Ferrari

In a universe conveying speed performance and mechanic technology, the combination of polished and transparent glass surfaces translate air movement associated to car races.
The Ferrari signature – red for race, grey for asphalt, yellow for the scudetto – is translated into a space combining race circuits and an upscale industrial heritage. This innovative brand environment is the fusion between form and function, capturing the essence of this winning combination.

Our movie of the exhibition :

Ferrari Booth