Raphaël Henry - Head of Creativity, is an architect and designer. After graduating from the Architecture Institute of Geneva, Raphael continued his studies at the Art Center College of Design in Los Angeles. He went on to work for the Arnell Group in New York, where among many other projects, he developed and marketed the concept stores for Rena Lange across the US. Latterly he was head of Design and Brand Environment for the Fossil Group in Dallas, Texas.
On his return to Europe, Raphael went on to found brandstorm, based in Geneva, and now creates the brand architecture for Fossil, Diesel, Burberry, Emporio Armani, DKNY and Zodiac among others.
In 2002 he went on to create the Baselworld brand.